Connect every Italian order,
to the pack that actually ships.
Own-webshop sales need a channel-specific analysis. Current CONAI guidance describes voluntary foreign-company membership for this route. Separately, PPWR Article 45(3) applies when a producer established in another EU Member State makes packaging or packaged products available in Italy for the first time directly to the end user, including under a distance contract. The rule covers producer profiles 3(15)(c) and (d); importer or reseller routes and third-country cases require separate review.
Standard packaging reference €474/year + €150 setup · CAC and labelling audit separate
✓ Free ✓ Human review ✓ No commitment
Timing depends on document completeness and independent registry and scheme review
The Article 45(3) rule is in force for its defined scope
The proposed suspension until 2035 is not adopted. The file records the producer’s establishment, the Article 3(15)(c) or (d) profile, first making available in Italy directly to the end user and any distance contract. It keeps Italian importer or reseller routes and third-country national-choice evidence separate.
DTC obligations sit across sales, logistics and packaging
Marketplace and own-shop rules are merged
The current CONAI route can differ by channel. Mixed sales should be split before an application or declaration decision.
The 3PL packaging is absent
Cartons, labels, void fill and protective material added at fulfilment can belong in the Italian packaging inventory.
Current Italian labels are postponed for PPWR
Existing material-code and consumer sorting-information duties still require action while the PPWR transition is planned.
Included in the written scope.
- Seller, checkout, contract, destination and fulfilment map
- Current CONAI route assessed by channel
- PPWR Article 45(3) representative review
- Product and shipment-packaging inventory
- Italian environmental-labelling audit available by manual quote
- Annual order, return and weight reconciliation plan
Four controlled steps.
Map the facts
Record the entity, countries, channels, contracts and products relevant to DTC sales.
Separate the streams
Packaging, WEEE and batteries are assessed independently, with assumptions marked for confirmation.
Confirm the written scope
Private fees, exclusions, external costs and client approvals are set out before any work begins.
Maintain authentic evidence
Official documents, filings, invoices and changes remain linked to the entity and stream that produced them.
Frequently asked
Must an own-webshop seller join CONAI?
Current CONAI guidance treats the foreign own-webshop route differently from third-party marketplaces and describes membership as voluntary. The exact channel and contracts must still be reviewed.
Does the pending PPWR amendment remove the representative duty?
No—not at present. A proposal to suspend Article 45(3) until 2035 is pending. The enacted rule covers producer profiles 3(15)(c) and (d) where a producer established in another EU Member State makes packaging or packaged products available in Italy for the first time directly to the end user, including under a distance contract. Italian importer or reseller routes and third-country cases require separate evidence.
Does my 3PL become the packaging producer?
Not automatically. Contracts, ownership, packaging added and the route to the Italian customer must be documented.
Can you review our Italian packaging labels?
Yes. The labelling audit is active and quoted manually after pack variants, languages and available specifications are reviewed.
Discuss the facts with the team.
Independent private service · human scope review · no third-party outcome promised.
✓ Free ✓ Human review ✓ No commitment