How do physical products reach Italy?

The distinction between a direct Italian business end-user and an importer/reseller matters. Three short screens provide an indicative route before any contact fields appear.

Do you sell physical products?

Yes No Not sure

Country of establishment

Does the company have a secondary establishment with stable representation in Italy?

This is the CONAI “sede secondaria con rappresentanza stabile” fact. It is requested only for a company established outside the EU and is separate from the PPWR representative question.

Yes No Not sure

Which route best describes sales into Italy?

MarketplaceWe sell through Amazon, eBay or another online marketplace. Own webshop — directOur own store ships directly to customers in Italy. Direct to an Italian business end-userThe Italian business uses the goods; it is not buying them for resale. Italian importer or resellerAn Italian business buys/imports the goods and resells them. Mixed or uncertainMore than one route applies, or the contractual importer is unclear.

Why the B2B split matters: a sale to an Italian importer/reseller generally follows the buyer’s import route. A direct sale to a business end-user is not automatically treated the same way and remains in the PPWR allocation review.